Partner in Design: deciphering the inner workings of a graphic designer

Rebranding seems like a lot of effort and you wonder why it wasn’t right in the first place? However it’s not always as easy as that; businesses change, logos age or you might just have fallen out of love with your original branding. At that point a rebrand might be right for you and it may turn out to be just what your business needs.

First off – what is a rebrand?

A rebrand is where you change or update the look and feel of a company, business or product and create a new brand identity. This can be as subtle as tweaking a logo design or a total overhaul which involves updating marketing materials, packaging, business stationery, signage, websites and vehicle graphics.

Secondly – why rebrand?

The reasons for rebranding will vary from business to business. Of the rebrands we’ve done the reasons include:

• wanting to modernising the brand
• changing the style to tie in with a new product line
• concerned about how the existing brand is perceived
• change in business management and a realisation that a rebrand presented an opportunity to strengthen the business
• realisation that the brand was similar to a competitor!

Third – what are the benefits of rebranding?

Rebranding breathes new life into a business. It presents an opportunity to re-examine what the principles of the business are and how you portray that to your customers. It gives you a chance to revisit, refresh, revitalise and reinforce your brand with your client base.

And last but not least – how do you go about rebranding?

Once you’ve decided you want to rebrand you need to understand what you want to achieve and have some idea of the direction you want your new brand identity to take. This is something a good graphic design company can help you with and it’s something that we love working with clients on.

Our approach starts with a chat to understand why the rebrand is necessary, how it can be achieved, the extent of work and to get a feel for the direction of the new brand identity. From here we can explain what would be involved and quote for any works going forward.

If you are interested in finding out more about rebranding or getting a rebrand for your business give us a call on 01437 781570 // 07989 752067.