We love working with start up businesses, this is one of the favourite parts of our job, helping new businesses establish their identity and see their ideas take shape with logos and branding. Some have a specific idea for a logo, others just have a business name. We don’t mind either way and each graphic design job is tailored to the client.
We like to meet all our new clients, especially start-up businesses, to understand their product or service and get a feel for how the brand identity may develop. We build on this with the logo, fine-tuning it until the client is completely happy. The final logo is set out in branding guidelines, which detail the specifics such as font, colour and sizing.
Start up business Stockman Shepherd Huts, based up in St Dogmaels, north Pembrokeshire was no different. We met with them several times during the design stage of their logo and explored various styles and options for their branding. Once the logo was agreed we started work on marketing materials including the design and printing of business cards and leaflets.
Once the logo is complete most clients begin to understand how important branding is to the success of their business and will start thinking about stationery and marketing materials such as business cards, letterheads, product labels and leaflets, and signage whether it’s shop front, vehicle graphics or site signs. All play a crucial part in establishing a new business and raising brand awareness.
A recent start up business with a slightly different focus was X-Ray Cafe Pembrokeshire, specialising in street food served from a van. Charlie came to us with a design style in mind and was happy for us to take it from there. Once the logo was complete his priority was big, bold and bright van graphics essential for X-Ray to stand out in crowded events such as Haverfordfest or Tenby Street Food Festival. As with all projects there are constraints but rather than limiting our creativity we worked really closely with Charlie to engineer a solution that met both of our expectations.
Blue Fin Designs offers a comprehensive, in house service designing logos and graphics; producing shop, vehicle and site signs; and printing leaflets, business cards and pop-ups. This way we create continuity and provide a streamlined process from logo design to a fully branded business.